Saregama India Ltd.: Striking a Digital Chord
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Case Code: BSTR237 Case Length: 21 Pages Period: 1986-2006 Pub Date: 2006 Teaching Note: Not Available |
Price: Rs.300 Organization: Saregama India Ltd. Industry: Media and Entertainment Countries: India Themes: - |
Abstract Case Intro 1 Case Intro 2 Excerpts
Saregama: A Musical Journey
India has always been a land of music, with each of its states known for its unique musical heritage. Music has always been a major form of entertainment in India, but it was only in 1895 that the first musical recordings became available. These were sold by the Mutoscope Biograph Company. SIL's predecessor, the Gramophone and Typewriter Company (Gramco) began operations in India in 1901. It started a Gramophone record factory in Calcutta, West Bengal, in 1907. The very next year, the first recording studio and record pressing unit were also built. Being the only recording company in India, Gramco ruled the Indian music industry. The company soon secured exclusive rights to market the His Master's Voice (HMV) brand in India.
In the 1920s, Gramco faced competition in the form of Viel-O-Phone & Ramagraph and Odeon & Ruby Recording Company. However, these companies did not last long. In 1931, Gramco made history when it recorded the sound track for the movie Alam Ara, the first Hindi talkie. Gramco became the Gramophone Company (India) Limited (GC), a wholly-owned subsidiary of EMI Records Ltd., on August 13, 1946. The company was headquartered at Calcutta. In 1956, the word 'private' was added to the name, to comply with the provisions of the Companies Act, 1956. GC went on to dominate the Indian music industry, recording almost all the songs recorded in the late 1940s, 1950s, and 1960s -- a period considered the golden era of Hindi film music. Some of the songs recorded included songs from memorable films like Mahal, and Barsaat, from the 1940s, Shri 420, Pyaasa, Awaara, and Madhumati from the 1950s, and Guide, Teesri Manzil, and Jewel Thief from the 1960s....
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